Filing law firm ads with the State Bar of Texas Advertising Review Department is not difficult once you get the hang of it; however, the advertising review process is not always easily navigated the first time or two out.
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Virtually every law firm ad in whatever form is likely to trigger the ad content and filing requirements in Section VII (Rules 7.01 to 7.07) of the Texas Disciplinary Rules of Professional Conduct. Lawyer advertising generally required to be filed includes: display ads in newspapers, yellow page ads, and other print publications, written solicitations (including letters, mailers, and emails), billboards, brochures, television and radio ads, law firm websites and social media, such as Facebook).